Co-owners - Alan, Heather, Diane & David Israel

Our story:

Our family business began in 1982 when Jesse Israel, along with his sons, David & Lonnie, and their wives, Betty, Diane, and Gail won the bid to run the Garden Center in the WNC Farmer’s Market.  Since then, our family has strived to meet the gardening and water gardening needs of our Asheville community and surrounding areas.  We pride ourselves in our staff’s ability to navigate customer needs and provide education and advice to new gardeners and landscapers. 

Jesse Israel retired from the business in 1990.  Together, David, Lonnie, Diane, and Gail curated the friendly, knowledgeable, family-like environment you will find at the Garden Center today.  Lonnie and Gail retired  in 2020.  Their son, Alan, and his wife, Heather, are carrying on the family business, alongside Diane Israel.  The Israel family suddenly lost David Israel in February 2023.  Alan, Heather, and Diane continue to work diligently to dedicate the 2023 year to David's memory.   

On any given day, you will find Alan, Heather and Diane at the Garden Center working in the various departments, alongside our incredible staff.  We strive to bring the most local plant material and products directly from the Southern states, but most exclusively from North Carolina farmers & growers to a convenient location at the WNC Farmer’s Market.